Advertising Policy

Chitkara University Publications welcomes advertisements that align with the goals of promoting academic and scientific advancement. Advertisements will be featured on the journal’s homepage, abstract pages, and other relevant sections of the website. The journal strives to provide a platform for relevant products and services while maintaining editorial independence and protecting user privacy.

Objectives

The advertising policy of Chitkara University Publications is designed to:

• Promote Journal Products: Increase awareness of the journal’s own publications, special issues, recent milestones, and initiatives.
• Promote Academic and Scientific Products: Provide a platform for sponsors to advertise products related to academic and scientific research.
• Provide Visibility for Advertisers: Offer relevant advertisers the opportunity to reach a targeted academic and research-focused audience.

All advertisements on the journal’s platform will strictly adhere to the journal’s privacy policy and ethical standards.

Online Marketing

Online marketing refers to promoting journals through digital channels such as websites, social media, email, and search engines, aiming to reach and engage with a targeted audience. It leverages online platforms to enhance brand visibility, generate leads, and drive conversions.

Types of Advertisements

• Online Banner Advertisements: Graphical advertisements displayed on key sections of the journal’s website that include the homepage, abstract pages, and other high-traffic areas. These banner ads are designed to be visually appealing and engaging, ensuring that advertisers can effectively reach a focused academic and research-oriented audience.
• Table of Contents Alerts: These are email notifications sent to stakeholders each time a new issue of the journal is published. These alerts provide a summary of articles, papers, and research findings in the latest issue and are sent directly to the inboxes of researchers, academics, and institutional subscribers.

Guidelines

• Relevance: All advertisements must be related to academic publishing, scientific research, or other fields closely aligned with the journal’s audience.
• Content Review: Each advertisement is subject to review by the to ensure it meets the standards of academic and professional appropriateness.
• Prohibited Content: Advertisements containing controversial, political, obscene or misleading information will not be accepted.
• Clarity and Presentation: Advertisements must be clear, readable, and appropriate for the intended audience, providing valuable information without being confusing.

Advertiser Affiliation

The journal only accepts advertisements from institutions, societies, or sponsors affiliated with research, academia, or the advancement of knowledge. Non-academic, consumer-grade commercial products are not accepted for advertisement.

Complaints and Feedback

For any issues or complaints regarding the advertisements, advertisers or readers may contact the journal’s marketing team. The journal is committed to addressing concerns promptly to maintain the highest standards of advertising integrity.

Direct Marketing

Chitkara University Journals actively engages in direct marketing strategies to enhance its reach and visibility within the academic and research communities. Through targeted email campaigns, newsletters, and outreach programs, the journal informs key audiences, including researchers, scholars, and industry professionals, about new publications, calls for papers, and relevant academic events.

Also, the journal will be distributed to government and private institutions, libraries of various educational institutions, and other relevant locations to ensure broad exposure. This helps the journal promote its content and attracts advertisers interested in reaching a well-educated and research-driven readership.
All marketing communications strictly comply with data protection regulations. The journal ensures that recipients’ privacy is respected and that consent is obtained for any direct marketing outreach.